Woo complexity! Planned Parenthood moves away from "Pro-choice" label

The Guardian reports that Planned Parenthood, in an effort to draw attention to the fact that the issue of abortion is more complicated than in-favor or opposed, has "announced that it has reoriented its branding from being a 'pro-choice' group to not labeling itself[.]"

"The labels can mask people's support for access to safe and legal abortion, and they can politicize a conversation that is deeply personal and often complex," Planned Parenthood executive vice-president and chief experience officer Dawn Laguens said in a statement. "We're eager to help people have an authentic conversation – while we continue working to ensure that abortion remains safe and legal."

I'm pretty comfortable identifying myself as pro-choice, but that said I'm thrilled whenever I see an important organization resisting the polarization of public dialogue.

Planned Parenthood coalition partner National Women's Law Center is using [research suggesting that most people don't identify either as pro-life or pro-choice] for its forthcoming "It's Personal Campaign," that emphasizes that reproductive health decisions are personal and complex. "Only you know what it's like to walk in your shoes," reads one ad. "The decision whether to have an abortion belongs to you," says another.


"A majority of Americans still believe abortion should remain a safe and legal medical procedure for a woman to consider if and when she needs it, and these fundamental views have held steady for more than a decade. Instead of putting people in one category or another, we should respect the real-life decisions women and their families face every day."

Woo complexity!