[Chick-fil-A will] treat every person with honor, dignity and respect-regardless of their beliefs, race, creed, sexual orientation and gender, [... our] intent is not to engage in political or social debates.
Having apparently not quite gotten the hang of the accelerated internet news cycle, Chick-fil-A seem to have assumed that they only had to keep their promise for like sixteen hours to satisfy the rainbow-flag-waving public. The company is sponsoring the WinShape Ride for the Family, a bike ride with an admission fee sent directly to the Marriage and Family Foundation.
See, Chick-fil-A's not donating to an anti-gay group. They're just paying for the fundraiser. And putting their name all over it. And proudly tweeting pictures about their participation.