I remember reading once (I think it was in Eli Pariser's "The Filter Bubble") that Google executives have described their goal as being to create a search engine that will, whatever you type, return a single result, and it'll be exactly what you're looking for. I know plenty of people who are squicked out by this, and I guess I understand the reasoning. I do see how it could be dangerous to let a major company have that much access to personal information, especially while they're trying to build an artificial intelligence. (The book I'm working on sort of contradicts that point, but moving on.)
Honestly, though, I'm really pro-Google, and it's exactly because that's their goal. As long as they're being responsible with my personal information, I want them to have it. I want to be able to type in something like "What should I blog about today?" into my search bar, and get back a handful of specific responses tailored to my blogging style, interests, and tastes. I don't want to have to sift through fifteen posts about Search Engine Optimization to find a simple brainstorm.
I really like the idea of Google getting to know me like that. I think it's basically how the internet needs to work in order to best serve humanity.
Talk to you tomorrow.