Kameron Hurley on the future of spam?

I really wanted to title this post "Kameron Hurley on marketing folks becoming self-aware," but that seemed needlessly mean, especially since she's talking about herself and her colleagues in her day job. At Charles Stross's blog, Hurley wrote DO YOU 'LIKE' THE SUN? The Content Casino vs. the Long Game. She talks about the fact that successful[1. to a morally ambiguous definition of 'successful'] algorithms are causing some folks in advertising to re-think the spam approach:

The widespread hatred of what's happened with Facebook, in particular, is a constant gripe not just for users (I finally deleted my personal Facebook account, and kept only the fan page) but also marketers, who have developed huge followings that they now have to pay to reach. But as was pointed out by a speaker at the conference, this is all the fault of myself and my colleagues:

"We're the problem! We broke Facebook. They had to switch to promoted content because we were spamming people with garbage. 'Here's a picture of the sun! Do you YOU like the sun? 'Like' this picture of you like the sun!' WE ARE THE PROBLEM."

All that daily editorial calendar garbage we're spewing out to clutter up the web has given both us and everyone else who uses it information fatigue.

DO YOU 'LIKE' THE SUN? The Content Casino vs. the Long Game by Kameron Hurley at Charlie's Diary